Atul Narharidas Patel (Ajay)
Principal
He has a wealth of experience in all kinds of businesses having successfully operated several businesses from Retail to Wholesale. Fully connected with clients and always putting himself in their shoes to understand their needs . His objectives are simple in making his clients safe, secure and Independent. He addresses his clients needs with help from network of expertise each specialist in their own sector such as Taxation, Legal matters and Wealth Managers as he believes no one can master it all.
Ajay also is the principal of Regency Financial Services established in 1997 protecting his clients and their businesses comprehensively.
Tel: 01959 532502
Email: atul@principals.biz
Fiona Elizabeth Wiseman
Head of General Insurance
A change in career from being in the Oil Industry to in-charge of Principals General Insurance Department. Never stops learning and providing guidance to all our clients in securing their family home to their real estate portfolio, commercial fleet and many other GI products such as Travel Insurance to any kind of specialist Insurance.
Tel: 01959 583995
Email: fiona@bima.tv
Nikhilesh Patel (Nik)
Team Manager
Nik is currently working as a Case Manager with Principals and working his was to becoming an IFA at the same time full time at University studying Finance & Economics
He understands the importance of managing clients expectations. Always looking to improve and implement best practice & principles and sharpening the company’s IT & processing policies.
Tel: 07487 822 559
Email: nik@principals.biz
Dhrupad Yadav
Case Administrator
protection applications. In his role, he supports the end-to-end management of client cases, ensuring that each application is processed with precision, professionalism, and strict adherence to regulatory requirements.
Dhrupad works closely with clients, lenders and internal team to ensure a smooth application process, clear communication, and full compliance at every stage. He is committed to maintaining high standards and continuously building his expertise in the mortgage and protection industry.
Tel: 01959 532502
Email: Dhrupad@Principals.biz
Anand Ravindrabhai Patel
Trainee Adviser/Team Manager
Since joining the company in Feb 2020 Anand has grasped the industry like duck to water and keen in gaining experience particularly in Commercial Finance Sector and will soon be working toward obtaining his qualifications. Dedicated to his work, excellent team player and a natural in this industry.
His past experience in the Business has helped him understand clients needs and expectations.
Tel: 07437 696 272
Email: anand@principals.biz
Hetvi Trivedi
Office Manager
Since joining the company in June 2023, Hetvi has excelled in her role as an Office Manager and Senior Mortgage Administrator, adapting to the demands of the mortgage industry. With a keen interest in ensuring seamless operations and maintaining client relationships, she is dedicated to improving her knowledge in the mortgage sector and is consistently exploring opportunities for professional growth.
As Office Manager she promotes teamwork, and her decision-making abilities ensures positive outcomes within the team.
Prerna Gautam
Compliance Officer / Administrator
Bringing a strong foundation in client service from the retail sector, I transitioned into the mortgage industry in 2024 and now serve as a Mortgage Administrator and Compliance Officer at Principals.
I help keep the gears turning—ensuring processes are followed, compliance is met, and our clients feel secure at every step.
Tel: 01959 532502
Email: Prerna@Principals.biz
Nitya Mehta
PA to Atul Patel/ Marketing Supervisor
Since joining the company, Nitya has played a key role in supporting daily operations as Personal Assistant to Atul, ensuring smooth coordination, effective communication, and organised workflow across the business.
With an academic background in Finance and Graphic Design, she also leads the company’s social media and design initiatives. Nitya focuses on maintaining a strong and professional digital presence, creating engaging content while ensuring brand consistency across platforms.
T: 01959 532502
Dhruv Panchasara
Case Administrator
Since joining Principals, Dhruv has supported the accurate and efficient processing of mortgage applications as a Trainee Mortgage Administrator. He assists with case administration and works closely with clients, lenders, and internal teams to ensure a smooth and positive mortgage journey.
Studying PGDM in Finance and Business Analytics, Dhruv brings strong financial knowledge, analytical skills, attention to detail, and clear communication, while supporting the wider team in delivering consistently high standards of service clients.
Shivang Bhatt
Marketing Assistant
Bringing together a background in Computer Engineering and over two years of experience as an IT Analyst and Graphic Designer in the finance industry, Shivang combines technical knowledge with a passion for creativity.
As a Marketing Assistant at Principals, he supports the company's marketing initiatives through social media management and visual design. With a strong eye for detail, analytical thinking, and an interest in digital marketing, he focuses on creating engaging content and supporting the company's marketing objectives.
Tel: 01959 532502
Email: Shivang@Principals.biz
Vrushti Patel
Trainee Case Administrator
Since joining Principals, Vrushti has been supporting the mortgage process as a Trainee Mortgage Administrator, ensuring cases progress smoothly from instruction to completion. She works closely with clients, solicitors, and internal teams to monitor case progress, help facilitate timely completions, and deliver a seamless and efficient mortgage journey.
Having completed a PGDM in Finance and Marketing, she combines strong financial knowledge with communication, analytical thinking, attention to detail, and problem-solving skills. With a proactive approach and commitment to continuous learning, she supports the team in maintaining accuracy, compliance and customer service while helping ensure cases are successfully completed.
T: 01959 532502
Anshul Aman
Trainee Case Administrator
Anshul joined the business as a Case Administrator and supports the team across Protection and Private Medical Insurance (PMI). He holds an MBA in Finance and Advanced Data Analytics and enjoys developing his knowledge of the financial services sector.
As the Primary Point of Contact for Private Medical Insurance (PMI), Anshul liaises with insurance providers, coordinates training activities and supports the ongoing development of the company's PMI knowledge and resources. He is focused on expanding his expertise in PMI, improving internal processes and supporting the delivery of professional client service.
Alongside his PMI responsibilities, Anshul contributes to protection administration, business operations and provider coordination activities. He is committed to continuous learning, teamwork and professional development and is building his career within the financial services industry.
Anchal Mani
Trainee Case Administrator
Anchal has completed her MBA in Finance from Ahmedabad University and holds a Bachelor's degree in Biotechnology. She is currently working as a Trainee Administrator at Principals, where she is gaining experience in UK mortgage processes and financial services.
She has also been part of the McKinsey Forward Learning Program, where she developed analytical, problem-solving and soft skills, including communication, adaptability and leadership.
She is curious and enthusiastic learner who enjoys taking on new challenges, exploring new opportunities and continuously developing both personally and professionally.
T: 01959 532502
LIVE MORTGAGE RATES
CHOOSE YOUR FINANCE...
Mortgages - Buy to Lets - Second Charge loans - Development & Bridging - Commercial Loans
We are a whole of market Broker with over 30 years of experience and access to a wide range of providers. Besides Finance, we also specialise in General Insurance via our sister company Bima and advice on the whole range of Mortgages and Loan protection via Regency Financial Services.
